6 Keys to Obtaining Guest Contact Info

There is one KEY ingredient for effective follow-up to take place–you must get the CONTACT INFORMATION of your guests! The only way for an effective follow-up system to work is to have a way to communicate with guests the following week. Here are some tips for obtaining the contact information from your guests.

How to Obtain Guest Contact Info

1.  Guest parking. Save the best, most visible parking spots for guests. The guest parking spots should be near the desired guest entrance and parking lot greeters should be near the area where guests park. Making a good first impression in the parking lot relaxes guests and increases the likelihood that they will share their contact information when asked to do so.

2. Utilize good greeters. Every church should utilize a greeter team. Although the church may not need parking lot greeters in order to park cars, their presence is still vital. They can cheerfully greet guests and members as well as answer questions as folks are entering the facility. Greeters should be stationed at every outside entrance and greeters or ushers should be placed at all the entrances into the worship facility. If the building is large, greeters should be scattered throughout areas of the building as well.

3. Use a connection card in the worship guide. There are lots of ways to obtain guest contact information, but one of the best ways is to insert a connection card in the worship guide. A card that is attached to the worship guide is good, but it is noisy when someone tears off the perforated portion. Some guests are hesitant to tear off the card because they do not want to attract attention. When inserted in the worship guide, the connection card should be placed on fairly thick paper. Cards can be printed three-to-a-page on standard 8.5 x 11-inch 70-lb. paper. 70-lb. paper is better than the thickest 110-lb. card-stock because it will not fall out of the worship guide as easily. It is also good to have connection cards on the back of the pews or seats in case some guests do not get a copy of the worship guide as they enter the worship service.

4. Ask for less; get more. Most people ask for TOO MUCH INFORMATION on the connection card. As a result, guests avoid filling out the card altogether and follow-up does not take place. Ask for basic contact information such as name, address, email, best phone number, etc. Generally, when you ask for less information, you will get a higher rate of return from your guests. It’s better to receive less information from your guest than to receive none at all.

5. Recruit the right person to extend the welcome. In many cases, guests are never even acknowledged during the worship service. Of course, they should never be singled out or embarrassed, but it is helpful to acknowledge them and to thank them for coming. The church should recruit a genuinely friendly person who is able to communicate in a comfortable, relaxed manner. Many times the best person for this role is someone other than a staff member. At some point during the service, this person can verbally welcome guests and ask them to complete the connection card. Encourage the guest to drop the completed connection card in the offering plate as it passes or to hand their card to an usher after the service. It is best if the offering is taken up at the end of the service, so guests will have more time to gain confidence in the church leadership and more time to complete the information.

6. Offer a gift to those who complete the connection card. It is often helpful to offer a gift to those who complete the connection card. One effective approach is to place copies of a small Christian book on tables by the exits in the worship center. During the welcome time, guests can be told to pick up a copy of the book as they exit the service as a gift for completing the connection card. The church should place a generous supply of books and allow guests to take them on their own. That approach seems to say “since you are trusting us with your contact information we are trusting you with our stack of books.” The church demonstrates a generous spirit with this approach. Be sure to hide a letter inside each book that thanks the guest for coming and invites them to attend again in the near future.

These are not the only ways to obtain contact information from guests, but keep it mind, you MUST get the contact information from your guests in order to follow-up. For more information along these lines, check out the following posts:

Churches Are Too Much Like Car Dealerships

The Chick-fil-A Church

The 3-minute Rule

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Revitalization Pastors – Part One

Drinking Water
The Executive Director of the Kentucky Baptist Convention, Dr. Paul Chitwood, developed a structure that allows us to place a strong emphasis on church revitalization by creating a team called the Church Consulting & Revitalization Team.  On our 21-member team there are six men who serve as Regional Consultants.   They live in the region assigned to them and work directly with pastors, churches, church workers, Directors of Missions, and local associations.

Over the last four years, they noticed that pastors who had successfully led their churches to experience revitalization possessed consistent characteristics. In the next two posts, I’m going to look at those characteristics.  The list only scratches the surface, but these ten characteristics stand out to our consultants.

10 CHARACTERISTICS OF A REVITALIZATION PASTOR

1.  Revitalization pastors lean into conflict.  Some pastors avoid conflict at all costs.  They may develop a brilliant, God-given vision for the future of the church, but they scrap it just as soon as one or two people are critical.  Revitalization pastors do not necessarily like conflict, but they are willing to face it in order to fulfill the God-given vision.

2.  Revitalization pastors are willing to take risks.  It’s risky to help a church understand that they are being ineffective.  It’s rarely pleasant to confront difficult people or to seek restoration of a broken relationship, but revitalization pastors do what’s right instead of merely doing what’s easy and convenient.

3.  Revitalization pastors work hard on church relationships.  As a child, most of us learned the little hand visual that accompanied the saying “here is the church, here is the steeple, open the door and here are the people.”  As adults, we know that the symbolism is lacking because the church is not a building; the church IS the people.  Revitalization pastors understand that building a church means building people.

4.  Revitalization pastors take the lead in evangelism.  A church cannot be revitalized without reaching new people with the Gospel.  A revitalization pastor places emphasis on evangelism and leads by example in this area.  Methods of evangelism vary from church to church and community to community, but churches experiencing revitalization are making new converts for Christ.

5.  Revitalization pastors lead with a vision.  Visions are sometimes written, sometimes spoken, and sometimes written and spoken!  Revitalization pastors have a God-given vision for the church’s future and they share it regularly with the church.

Here’s a survey that will help you determine how well you are doing as a Revitalization Pastor. For more information please contact me.

Here’s a link to Part Two.

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2016 EQUIP Tour

Equip2016-StevesBlogDuring August 2016, the Kentucky Baptist Convention EQUIP TOUR is coming to a town near you!  The EQUIP TOUR could be described as a mini-Super Saturday.  The goal of the tour is to provide helpful, practical training that will equip believers to serve their KBC churches with confidence and with excellence.

On weeknights, from 6:00-9:00 p.m., we will provide training at eight different locations (listed below).  There should be at least one EQUIP TOUR stop within an hour’s drive of every church in Kentucky.

  • August 15 in Prestonsburg
  • August 16 in Russell
  • August 18 in Bardstown
  • August 22 in Somerset
  • August 23 in Glascow
  • August 25 in Walton
  • August 29 in Paducah
  • August 30 in Hopkinsville

Training will be provided in the following areas:

  • Women’s Ministry
  • Sunday School
  • Discipleship
  • Church Finances
  • Revitalization
  • Children’s Ministry
  • Youth Ministry
  • Worship and Music
  • Evangelism
  • Church Security

For more information, call the Church Consulting and Revitalization Team at (502) 489-3571 or toll-free in Kentucky (866) 489-3571, or send an email to [email protected]

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Sunday School Success

A youth group holds on to a bible.In my first doctoral class, I wrote an exit paper on the Sunday School.  My thesis for the paper was as follows:

“Sunday School is a vital program in the 21st Century Church.”

With all the new trends and changes on the current church scene, some have chosen to downplay Sunday School.  In some instances, Sunday School has been eliminated altogether.  In my opinion, such a decision is ill-advised and potentially lethal to most congregations.  Many churches still have Sunday School-type programs although they no longer use that language.  It doesn’t matter what you call it, but the traditional functions of the Sunday School are usually more consistently and effectively carried out through this church ministry.  I believe churches must embrace certain changes, but not all changes are good changes.  Some ministries are fundamental to the health and growth of the church—I believe Sunday School is such a ministry.

As your Kentucky Baptist Convention staff, Darryl Wilson and I are committed to the improvement and encouragement of the Sunday School.  We are thrilled with the current success stories that are taking place in KBC churches, but we pray for even greater success in the future!

One of the things that I’ve observed in many churches is the need to simplify.  Churches can become so complex that it becomes “watered-down” and less effective.  Many of the ministries of the church could and should be administered through the Sunday School.  This approach allows for simplification, shared ministry, organizational structure, and accountability.

For more help with Sunday School, contact Darryl Wilson or utilize his extensive Sunday School articles.

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Following Christ in 2010

Here’s a link to a good article written by David Francis entitled “The 8 D’s of Discipleship for the New Year.”  David works for LifeWay as the Director of Sunday School.  He is a down-to-earth, practical writer, and a nice guy. 

Let me know what you think?

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