The average church could learn a lot from Chick-fil-A. About once a week I drop by our local Chick-fil-A for lunch. I always have a wonderful experience. Good food, great service, fair prices! Their mission statement is simple, “Be America’s Best Quick-Service Restaurant!” The founder, Truett Cathy, may well have fulfilled that statement.
THINGS THAT CHICK-FIL-A DOES RIGHT:
- Clean and neat. The restaurant is well landscaped, clean, and bright. The atmosphere makes me comfortable and relaxed from the beginning.
- Friendly, prompt service. The employees who take my order make eye contact, smile, welcome me, and process my order perfectly.
- Generous. Condiments are available at the condiment station and I’m trusted to get the amount I need. A whole basket of delicious mints are available for the taking. (Note: I only take one.)
- Great product. Of course, the main reason I go to the restaurant is to eat. Their food is always hot, tasty, neatly packaged, and delivered with a smile.
- Customer-oriented. Let me tell you what happened one day when I was there. After my meal, I walked to the counter to get a refill of their delicious sweet tea. At that particular moment everyone was busy, but a gentleman who was wiping off a table saw me, stopped what he was doing, quickly came up and said, “Sir, could I get you a refill.” I really don’t think it was his job to refill my tea, but he left what he was doing to serve a customer. After I thanked him, he said, “It’s my pleasure sir.” I’m sorry, but that was just flat impressive!
I’m not going to bother trying to make an application to the church because I think the application is obvious. I repeat, the average church could learn a lot from Chick-fil-A.
For more help with assimilation, see The 3-Minute Rule.