Today, we continue talking about Nelson Searcy’s book Fusion: Turning First-Time Guests into Fully-Engaged Members of Your Church. Searcy titled chapter 3, Seven Minutes and Counting. In the chapter, he talked the importance of what happens to first-time guests during the first 7 minutes of their visit. He wrote,
Seven minutes is all you get to make a positive first impression. In the first 7 minutes of contact with your church, your first-time guests will know whether or not they are coming back. That’s before a single worship song is sung and before a single word of the message is uttered.
Common sense tells us that we never get a second chance to make a first impression, and unfortunately, first impressions are usually lasting impressions. If Searcy is correct in saying that guests are deciding whether they are coming back in the first 7 minutes, then the question becomes, “what’s actually being judged?”
Are they judging the building, the landscaping, the parking lot, the church sign, the entrance area, the lobby, the parking lot greeters, the door greeters, the bulletin? The simple answer is “YES“! They probably judge all those things, but keep in mind, they decide if they are coming back before they sing the first song or hear a word of the sermon.
As pastors, we usually spend a large portion of our week planning the worship service and preparing the message without being proactive in this important area. We should continue our practice of sermon preparation, but we should also give thought, time, and attention to helping our guests have a great first impression. As pastors, we should take the lead in this area.
In my next post, I will look at the 7-minute, first impression time Searcy refers to as the time “from the street to the seat.” Here are my other posts along these lines.
- The Key to Keep Your Church Guests Coming Back
- Great Book on Assimilation by Nelson Searcy
- Easter Guest Follow-up
- Churches Are Too Much Like Car Dealerships
- The Chick-fil-A Church
- The 3-minute Rule


Tonight I sit awaiting the championship game of the NCAA Basketball Tournament with mixed emotions. Oh, don’t misunderstand, I’ll be watching every second, coaching from my chair with every play, leaning and jiving, cheering loudly for the University of Kentucky Wildcats. Yet, for some reason things are different as I age. As I mature in the Lord (hopefully), I realize that tonight’s game is just that–a game! The title of NCAA 2012 Men’s Basketball title, like all earthly titles, regardless how prestigious, are only temporary.