Category: Ministry

6 Keys to Obtaining Guest Contact Info

Posted in Assimilation, Church Chat, Church Consulting, Church Revitalization, Leadership, Ministry, WorshipLeave a comment

There is one KEY ingredient for effective follow-up to take place–you must get the CONTACT INFORMATION of your guests! The only way for an effective follow-up system to work is to have a way to communicate with guests the following week. Here are some tips for obtaining the contact information from your guests.

How to Obtain Guest Contact Info

1.  Guest parking. Save the best, most visible parking spots for guests. The guest parking spots should be near the desired guest entrance and parking lot greeters should be near the area where guests park. Making a good first impression in the parking lot relaxes guests and increases the likelihood that they will share their contact information when asked to do so.

2. Utilize good greeters. Every church should utilize a greeter team. Although the church may not need parking lot greeters in order to park cars, their presence is still vital. They can cheerfully greet guests and members as well as answer questions as folks are entering the facility. Greeters should be stationed at every outside entrance and greeters or ushers should be placed at all the entrances into the worship facility. If the building is large, greeters should be scattered throughout areas of the building as well.

3. Use a connection card in the worship guide. There are lots of ways to obtain guest contact information, but one of the best ways is to insert a connection card in the worship guide. A card that is attached to the worship guide is good, but it is noisy when someone tears off the perforated portion. Some guests are hesitant to tear off the card because they do not want to attract attention. When inserted in the worship guide, the connection card should be placed on fairly thick paper. Cards can be printed three-to-a-page on standard 8.5 x 11-inch 70-lb. paper. 70-lb. paper is better than the thickest 110-lb. card-stock because it will not fall out of the worship guide as easily. It is also good to have connection cards on the back of the pews or seats in case some guests do not get a copy of the worship guide as they enter the worship service.

4. Ask for less; get more. Most people ask for TOO MUCH INFORMATION on the connection card. As a result, guests avoid filling out the card altogether and follow-up does not take place. Ask for basic contact information such as name, address, email, best phone number, etc. Generally, when you ask for less information, you will get a higher rate of return from your guests. It’s better to receive less information from your guest than to receive none at all.

5. Recruit the right person to extend the welcome. In many cases, guests are never even acknowledged during the worship service. Of course, they should never be singled out or embarrassed, but it is helpful to acknowledge them and to thank them for coming. The church should recruit a genuinely friendly person who is able to communicate in a comfortable, relaxed manner. Many times the best person for this role is someone other than a staff member. At some point during the service, this person can verbally welcome guests and ask them to complete the connection card. Encourage the guest to drop the completed connection card in the offering plate as it passes or to hand their card to an usher after the service. It is best if the offering is taken up at the end of the service, so guests will have more time to gain confidence in the church leadership and more time to complete the information.

6. Offer a gift to those who complete the connection card. It is often helpful to offer a gift to those who complete the connection card. One effective approach is to place copies of a small Christian book on tables by the exits in the worship center. During the welcome time, guests can be told to pick up a copy of the book as they exit the service as a gift for completing the connection card. The church should place a generous supply of books and allow guests to take them on their own. That approach seems to say “since you are trusting us with your contact information we are trusting you with our stack of books.” The church demonstrates a generous spirit with this approach. Be sure to hide a letter inside each book that thanks the guest for coming and invites them to attend again in the near future.

These are not the only ways to obtain contact information from guests, but keep it mind, you MUST get the contact information from your guests in order to follow-up. For more information along these lines, check out the following posts:

Churches Are Too Much Like Car Dealerships

The Chick-fil-A Church

The 3-minute Rule

Welcome Home from Gracee

Posted in Life Happens, Ministry1 Comment

2012-10-04 18.18.27Through the years, one of the reasons I loved walking through the door of our home was because our dog Gracee was always there to greet me.  Whether I went home for lunch or went home for the evening, she was thrilled to see me.  She often brought a toy along for the tail-wagging greeting in case I was in the mood for a few minutes of play.

Interestingly, her feelings toward me were not based on my recent accomplishments, my standing in the community, or the strength of my credit rating.  She just liked me because I liked her.  Forgive me if I’m taking this too far, but isn’t that an honorable approach.

As Christians, we are instructed to love those who love us, but it doesn’t stop there.  We are even instructed to love those who hate us.  Listen to this Bible passage and see if it challenges you like it does me.

“You have heard that it was said, ‘You shall love your neighbor and hate your enemy.’ But I say to you, Love your enemies and pray for those who persecute you, so that you may be sons of your Father who is in heaven. For he makes his sun rise on the evil and on the good, and sends rain on the just and on the unjust.  For if you love those who love you, what reward do you have? Do not even the tax collectors do the same?  And if you greet only your brothers, what more are you doing than others? Do not even the Gentiles do the same?  You therefore must be perfect, as your heavenly Father is perfect.”  Matthew 5:43-48, ESV

Stuck in the Mud

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As a boy growing up in Eastern Kentucky, my brother and I often rode bicycles and motorcycles in the mountains. Occasionally, we would get bogged down in a muddy area and get stuck. Regardless of what we seemed to do, we weren’t going anywhere. At that point, we had to try something different in order to get unstuck. Sometimes a simple push would do the job, but one time we had to hook a rope to my motorcycle and pull it out with a truck. The goal was always to get unstuck, so we could keep using the bicycles and motorcycles for their intended purpose–speeding along the trails.

Studies indicate that 65% of churches in Kentucky and 75% nationwide are “stuck” (plateaued) or “sinking” (declining). Not surprisingly, 55,000 churches will closed their doors between 2005-2020.

Churches that are “stuck in the mud” usually do not have a plan of ministry while those that have “traction” do! Here are some questions that will help as you think about a ministry plan.

5 Questions to Ask if Your Church is Stuck

1.  Does your church have a ministry plan? You know the saying, “if you fail to plan, you plan to fail!” Also, “if you aim at nothing, you’re probably going to hit it.” A ministry plan does not have to be elaborate or complicated, but a Biblical plan that can be understood and followed can be the KEY to moving a church forward.

2.  Does your plan have a leader? The senior or lead pastor is the key person in developing and communicating the ministry plan. He is not the only person who is important to the process, but he is vital for success. John C. Maxwell says that anyone can steer the boat, but it takes a leader to chart the course.”

3.  Does the staff know the plan? Many church staffs are working hard, but they’re not working together–not working in the same direction. To move a church forward, the staff must be moving in the same direction. The staff must plan the work and work the plan–the same plan!

4.  Do the members know the plan? It is common for the ministry plan to be lost between the staff and the pew. The plan must be communicated over and over, again and again.

5.  Does the plan shape our decisions and ministries? Sometimes the most difficult question is not what do we do, it is what do we no longer do? “Churches tend to function day-to-day, week-to-week, month-to-month, and year-to-year doing pretty much the same things. They assume that existing ministries continue to be sufficient for today’s needs and tomorrow’s opportunities” (Gary L. McIntosh). Being busy is not enough! We must not just do good things; we must do God’s things, i.e., the ministries to which God has called us!

Let me know if we can help you in any way as you strive to get your church unstuck!  You can reach me by email or at (502) 489-3571 or toll-free at (866) 489-3571.

Churches & Car Dealerships

Posted in Assimilation, Church Chat, Church Revitalization, Evangelism, Funny, Ministry, Preaching, Worship1 Comment

Car Salesman

Is there anything in life more frustrating than buying a car? Last week my wife and I attempted to replace one of our vehicles. It seems that every time I step on a car lot it tests my Christianity–that day was no exception. At one point during the “trial,” while the manager was making a dramatic last-ditch effort to make a sale, I wanted to ask “do I have the word stupid tattooed on my forehead or something?” I kept my cool, but I sent him back to his secret manager’s lair without a sale.

Don’t misunderstand, I realize dealerships are in the business to make money and salesmen are just trying to earn a living. I don’t fault them for that, but the truth is, buying a car is about as much fun as having your fingernails pulled out with a pair of needle-nosed plyers. Through the years, I have owned various brands: Chevrolet, Ford, Chrysler, Honda, Toyota, Nissan, and Mazda, but my experience was usually the same. I believe both car dealerships and churches might benefit from some of the things I wanted to say to the dealership that day:

  • I’m not the scarecrow in the Wizard of Oz. Believe it or not, I actually have a brain. I’ve done some reading and research in my life. I can think, evaluate, and make decisions. Don’t talk down to me.
  • Give me some space. Sometimes I like to window-shop a little before being bombarded with the “sales pitch.” I expect a “sales pitch” and I’m ok with that, but just give me some space first. Let me just “kick the tires” for a while. If I really like them, I will buy them from you and a car to go with them!
  • Be honest with me. We all know the stereotype that car salesmen are dishonest. In many cases, they probably earned that reputation. The church is sometimes viewed the same way, so honesty is paramount to me.
  • Don’t play games and don’t play me. There’s nothing I hate much more than “being played.” Almost everyone I know feels the same way. Car dealerships, churches, salesmen, and preachers should be transparent and genuine.
  • Give me the facts and give them to me fast. How long can it possibly take to calculate the value of my trade-in? I looked up the Kelly Blue Book price on the internet in 5 minutes before I left the house! Don’t go on and on–it won’t change the facts. Give me the facts and I’ll make a decision.
  • Sell, but don’t oversell. I came expecting a sell, but don’t go overboard or you will turn me off for sure.

Boy oh boy…..I feel so much better now that I got that off my chest. Thanks for allowing me to vent. Let me end with this question, “how often does an unchurched person want to make these same statements to us after he visits one of our churches?”

Transitional Interim Pastor Training

Posted in Assimilation, Church Consulting, Church Revitalization, Discipleship, Evangelism, Ministry, Preaching, WorshipLeave a comment

Untitled-1We are offering a Transitional Interim Pastor Training at the Kentucky Baptist Convention building on November 23-24, 2015 that will equip men of God to provide leadership for worship services, supply basic pastoral care, and guide a congregation through the inherent complexities, challenges, and opportunities during the interim time.

The workshop will help participants focus on:

  • The role and responsibilities of a transitional interim pastor
  • The transition process
  • Assessing the church’s history
  • Assessing the church’s current realities
  • Strategic preparation for the church’s future
  • Preaching and teaching during the interim
  • Conflict management and congregational healing
  • Supporting the search committee
  • Preparing the church for the next pastor
  • Leaving gracefully

Cost is $100 per person. For more information please contact me at steve.rice@kybaptist.org or at 502-489-5731.