The KEY to all guest follow-up at church is to obtain the contact information of the guest, but what do we do with the information the following week? Here are a few suggestions that I have practiced during the years.
5 Ways to Follow-up with Guest Contact Information
1. Send a personalized email (Monday). Send an email on Monday just after lunch. Make sure to personalize the email as much as possible by using the name of the guest throughout and by mentioning something you talked about if you met in person at the service. Jot down a quick note after talking to a guest at the weekend service, so you can remember it in the Monday email.
2. Send a handwritten note with a gift (Wednesday). Write a brief note and mail it on Wednesday, so the guest will receive it on Thursday or Friday. Include a $5.00 gift card from your local ice cream shop as a special treat. There is something special about receiving a handwritten note since very few people write them in today’s fast-paced world.
3. Invite them to attend again. Make sure that you personally invite them to attend again the following weekend or a weekend in the near future. Do that in both the email and the personalized note. Say something like “John, again, I’m so glad you attended this past weekend and I want to personally invite you attend again real soon.”
4. Make a personal visit. Depending on the culture, a personal visit can be a good practice. Make it a doorstep visit and drop off a nice church information packet. As always, be sure to invite them to attend again real soon.
5. Remember their name next time they attend. This is hard work, but it can be accomplished with good organization. Make a list of the guests who shared their contact information along with the weekend they attended. Carry this on your phone or in your Bible. Look over the list often and memorize as many of the names as possible. Utilize the list when needed without letting the guest know that you are doing so.
For more posts on similar topics, also see:
Six Keys to Obtaining Guest Information
4 Things That Should Happen In the First 7 Minutes