There is one KEY ingredient for effective follow-up to take place–you must get the CONTACT INFORMATION of your guests! The only way for an effective follow-up system to work is to have a way to communicate with guests the following week. Here are some tips for obtaining the contact information from your guests.
How to Obtain Guest Contact Info
1. Guest parking. Save the best, most visible parking spots for guests. The guest parking spots should be near the desired guest entrance and parking lot greeters should be near the area where guests park. Making a good first impression in the parking lot relaxes guests and increases the likelihood that they will share their contact information when asked to do so.
2. Utilize good greeters. Every church should utilize a greeter team. Although the church may not need parking lot greeters in order to park cars, their presence is still vital. They can cheerfully greet guests and members as well as answer questions as folks are entering the facility. Greeters should be stationed at every outside entrance and greeters or ushers should be placed at all the entrances into the worship facility. If the building is large, greeters should be scattered throughout areas of the building as well.
3. Use a connection card in the worship guide. There are lots of ways to obtain guest contact information, but one of the best ways is to insert a connection card in the worship guide. A card that is attached to the worship guide is good, but it is noisy when someone tears off the perforated portion. Some guests are hesitant to tear off the card because they do not want to attract attention. When inserted in the worship guide, the connection card should be placed on fairly thick paper. Cards can be printed three-to-a-page on standard 8.5 x 11-inch 70-lb. paper. 70-lb. paper is better than the thickest 110-lb. card-stock because it will not fall out of the worship guide as easily. It is also good to have connection cards on the back of the pews or seats in case some guests do not get a copy of the worship guide as they enter the worship service.
4. Ask for less; get more. Most people ask for TOO MUCH INFORMATION on the connection card. As a result, guests avoid filling out the card altogether and follow-up does not take place. Ask for basic contact information such as name, address, email, best phone number, etc. Generally, when you ask for less information, you will get a higher rate of return from your guests. It’s better to receive less information from your guest than to receive none at all.
5. Recruit the right person to extend the welcome. In many cases, guests are never even acknowledged during the worship service. Of course, they should never be singled out or embarrassed, but it is helpful to acknowledge them and to thank them for coming. The church should recruit a genuinely friendly person who is able to communicate in a comfortable, relaxed manner. Many times the best person for this role is someone other than a staff member. At some point during the service, this person can verbally welcome guests and ask them to complete the connection card. Encourage the guest to drop the completed connection card in the offering plate as it passes or to hand their card to an usher after the service. It is best if the offering is taken up at the end of the service, so guests will have more time to gain confidence in the church leadership and more time to complete the information.
6. Offer a gift to those who complete the connection card. It is often helpful to offer a gift to those who complete the connection card. One effective approach is to place copies of a small Christian book on tables by the exits in the worship center. During the welcome time, guests can be told to pick up a copy of the book as they exit the service as a gift for completing the connection card. The church should place a generous supply of books and allow guests to take them on their own. That approach seems to say “since you are trusting us with your contact information we are trusting you with our stack of books.” The church demonstrates a generous spirit with this approach. Be sure to hide a letter inside each book that thanks the guest for coming and invites them to attend again in the near future.
These are not the only ways to obtain contact information from guests, but keep it mind, you MUST get the contact information from your guests in order to follow-up. For more information along these lines, check out the following posts:
Churches Are Too Much Like Car Dealerships
Stephen C. Rice 